FACEBOOK MONETIZATION; DISTRESS FOR CONTENT CREATORS IN INELIGIBLE COUNTRIES.
INTRODUCTION
The majority of the countries that are ineligible to benefit from Facebook monetization are developing countries. Poor economic values usually characterize these countries. Hence, garnished with high unemployment, low currency value, poor industry-enabling conditions like constant power supply, poor road network, poor or lack of health facilities, and highly reduced social activities. These make the citizens get highly involved with social media activities where they can get occupied, entertained, and informed.
Now, very active age in such countries use this opportunity to try to make money through social networks (Among which is Facebook). Such age creates a lot of comics, entertaining, and educational materials to keep online visitors engaged. Hence, providing enough reason for them to return intermittently. But such content creators can only continue creating such content if there is a financial benefit to their input, since, creating such content is financially demanding. Now, Facebook has plans that reward all content creators according to their input. Such plans are captured under Facebook monetization.
WHAT IS FACEBOOK MONETIZATION?
Facebook monetization refers to the various ways that businesses and individuals can make money on Facebook, by engaging their audiences. This includes advertising, selling products and services not limited to online courses, and creating content for comics, entertainment, and educative purposes. Briefly, if you are making money from Facebook on whatever you are doing, you have monetized your Facebook account. For businesses, Facebook monetization includes things like promoting products and services through ads, setting up a shop on Facebook, and selling items through Facebook Marketplace. Whereas for individuals, Facebook monetization includes in-stream ads, live ads, branded content, and fan subscriptions.
Facebook monetization for businesses allows them to reach new customers conveniently and promote their products and services. For example, they can run ads that target specified audiences using demographics, interests, behaviors, and ages as standards. They can also set up a Facebook shop (a form of online shop), where they can list their products for customers to assess and request. Hence, making sales directly through the platform. Additionally, businesses can sell items on Facebook Marketplace, a platform where users can conveniently buy and sell items locally. Facebook monetization for individuals gives them opportunities to earn money from their content, including videos and posts. For example, they can run in-stream ads, which are ads that play while playing videos. It could be before, during, or after a video. They can also create branded content. Branded contents are contents that are sponsored by a brand. Additionally, they can earn money through fan subscriptions, which allow fans to pay to access exclusive content that non-subscribers may not have access to. Finally, they can earn money from affiliate marketing, which occurs when they promote products and receive a commission for each sale.
CHALLENGES FACING FACEBOOK MONETIZATION IN INELIGIBLE COUNTRIES OF THE WORLD
Ineligible countries are those countries that have one or more challenges in monetizing their Facebook account or where Facebook monetization options may be limited or unavailable. Some of these countries include the following but are not limited them: Afghanistan, Algeria, Angola, Benin, Bhutan, Bolivia, Botswana, Cambodia, Central African Republic, Chad, Comoros, Democratic Republic of the Congo, Egypt, Eswatini, Ethiopia, Gambia, Ghana, Haiti, Iran, Iraq, Jordan, Kenya, Libya, Mozambique, Myanmar, Namibia, Nicaragua, Nigeria, North Korea, Palestine, Somalia, Sudan, Syria, Togo, Tunisia, Uganda, Venezuela, Yemen, Zambia.
THOSE CHALLENGES ARE AS FOLLOWS:
1. Problem of unrecognition:Â For example, in some countries, Facebook may not offer monetization options, such as the ability to run ads or access Facebook Marketplace. However, the criteria for monetization eligibility may be different in each country, which can make it difficult for users to understand what is required.
2. Lack of support for alternative payment methods: One of the biggest challenges of Facebook monetization in ineligible countries is the lack of support for alternative payment methods. For example, many users in these countries may not have access to credit cards or bank accounts, which are often required for payment processing. Additionally, some countries may have restrictions on currency conversions or international payments, making it difficult for users to receive their earnings.
3. Lack of reliable internet source: some users in these countries may need reliable internet access, which can make it difficult to use Facebook or access monetization features.
RESOLVING PROBLEMS ASSOCIATED WITH FACEBOOK MONETIZATION IN INELIGIBLE COUNTRIES
Most content creators in ineligible countries should be able to handle cases and challenges with a reliable network. This is because different network providers exist per country and no single write-up will be able to handle the challenge for every ineligible country. But for the challenge of unrecognition, a content creator will need to have a fully trusted person who stays in eligible countries like the United States of America, Europe, etc. to make full admin of the account. The person with full admin control will now apply for monetization.
There is another method that involves the use of a paid VPN (virtual private network). This method is not reliable because any network fluctuation could lead to severe penalties from the Facebook team. Research has it that a lot of accounts were suspended due to the use of VPNs to monetize Facebook accounts.
BENEFITS OF FACEBOOK MONETIZATION
There are many benefits to enjoy with Facebook monetization.
- It serves as a steady source of income for content creators.
- It helps content creators build a huge loyal fan base, increasing engagement on their content.
- It allows creators to monetize their content across multiple platforms including Instagram, and Messenger. Once one gains influence on one platform, it increases the chance of gaining fame on other social platforms.
- It helps creators connect with brands and build lasting partnerships such as brand ambassadors.
NOTE
To monetize your business account or page as a creator, you should target growing your page to 1000 followers without violating Facebook policy. Your content should also record high engagement and views that are not gotten through running adverts.
FOR LIVE AD MONETIZATION, THE CREATOR WILL NEED TO;
I. Stay in an eligible country.
II. Follow Facebook’s monetization policy.
III. Have at least 10000 followers.
IV. Have 600000 views of on-demand, live, and previously live videos for the last 60 days.
V. And constantly go on a live broadcast to get at least 60,000 minutes of live watch within the last 60 days.
FOR IN-STREAM AD MONETIZATION, THE CREATOR WILL NEED TO;
I. Stay in an eligible country.
II. Follow Facebook’s monetization policy.
III. Have at least 5000 followers.
IV. Have 60000 views of on-demand, live, and previously live videos for the last 60 days.
V. Have published at least 5 eligible videos within 30 days.
FOR SUBSCRIPTION MONETIZATION, THE CREATOR WILL NEED TO;
I. Stay in an eligible country.
II. Follow Facebook’s monetization policy.
III. Have at least 5000 followers.
IV. Have at least 10,000 followers or 250+ return viewers and one of the following in the last 60 days.
V. Record 50,000 engagements in the last 60 days.
